Press Release: GLA Communications 6-May-2010
Carmel, IN – The American Brands Council, a distinguished group of independent advertising, marketing and communications professionals, has selected Schlage for inclusion in the 2010 edition of America’s Greatest Brands, which pays tribute to the strongest brands in the country every year. The book is scheduled to be published in September.
In judging a brand’s worthiness, the Council considers a number of factors, including: brand quality, resilience and longevity, market leadership and dominance, customer loyalty and social responsibility. But what defines the essence of a great brand?... (read more)